This is perhaps one of the top stores for tween girls, with a logo that is recognized in elementary and middle schools all over the United States. The blue of the logo is calming, while the yellow grabs attention. The writing is asymmetrical to appear more fun, while the logo that makes up the central image is perfect for a store marketing itself to girls of any age. In all, this logo is appropriate for the tweens cruising the mall as well as the parents who have to pull out the credit card.